- February 2014
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- This article examines Spanish newspapers' means of digital distri-bution and their adoption of paid content strategies. To that end,the article employs a quantitative, explorative approach with data collected from 88 Spanish newspapers in November 2012. Using ahierarchical cluster analysis four types of newspapers can be differentiated by their utilization of speciﬁc means of digital distributionof content. The four distinct clusters differ in their organizational background and their average net circulation. The results of the article highlight the increasing role of digital kiosks for digital dis-tribution in Spain and indicate a high inﬂuence of publishing groups on paid content strategies.