authors
- BAENA GRACIA, VERONICA
- CERVIÑO FERNANDEZ, JULIO
European franchise expansion into Latin America. Evidence from the Spanish Franchise System
Conference Contributions
Overview
event
- 43rd Annual Conference of the European Marketing Academy (EMAC) "Paradigm Shifts and Interactions"
event place
- VALENCIA
participation category
- PONENCIA
web site
main title
- 43rd Annual Conference of the European Marketing Academy (EMAC): Paradigm Shifts and Interactions
edition country
- ESPAÑA
publication date
- 2014