authors
- CERVIÑO FERNANDEZ, JULIO
- BAENA GRACIA, VERONICA
The role of host country characteristics and the franchisor profile in the choice of foreign entry mode choice in international franchising
Conference Contributions
Overview
event
- EURAM 2014 "Waves and winds of strategic leadership for sustainable competitiveness"
event place
- VALENCIA
participation category
- PONENCIA
web site
publication date
- 2014