New criteria to select foreign entry mode choice of global franchise chains into emerging markets Conference Contributions uri icon

event

  • 3rd International Conference on Strategic Innovative Marketing (IC-SIM 2014)

event place

  • MADRID

participation category

  • PONENCIA

main title

  • Procedia: Social and Behavioral Sciences

edition country

  • HOLANDA - PAISES BAJOS

publication date

  • 2015

start page

  • 260

end page

  • 267

isbn

  • 1877-0428

issue

  • 175