Brand Equity and Social Media: An Exploratory Analysis to Measure Customer-Based Brand Equity Using Twitter Data Conference Contributions uri icon

event

  • 2014 Annual Conference of Emerging Markets Conference Board

event place

  • Dehli

country

  • INDIA

participation category

  • COMUNICACIÓN

edition country

  • INDIA

publication date

  • 2014

series title / series number

  • CD / online