Formación en emprendimiento para periodistas Articles uri icon

authors

publication date

  • January 2014

start page

  • 409

end page

  • 414

issue

  • 4

volume

  • 23

International Standard Serial Number (ISSN)

  • 1386-6710

Electronic International Standard Serial Number (EISSN)

  • 1699-2407

abstract

  • Overcoming the newspaper industry crisis and addressing the urgent need to rethink business models to achieve a greater openness to users and the environment will require turning future generations of journalists into entrepreneurs. To meet this goal, training is important but, according to the scientific literature, its effects on increasing entrepreneurial intentions are not entirely convincing. This study presents a university programme with the aim to ensure this increased interest. The results support the validity of this type of training to generate entrepreneurial intentions and support a high level of increased entrepreneurship in future journalists.

keywords

  • business models; crisis; entrepreneurship; journalism; journalists; media; surveys; training