The influence of high-technology and luxury co-branding strategies on cross-cultural consumer evaluation and purchase intention Conference Contributions uri icon

event

  • 42nd European Marketing Academy Conference: Lost in Translation: Marketing in an Interconnected World

event place

  • Estambul

country

  • TURQUIA

participation category

  • PONENCIA

main title

  • EMAC 2013 Proceedings

publication date

  • 2013

isbn

  • 9789944380102