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How Market Environment May Constrain Global Franchising in Emerging Markets
Conference Contributions
Overview
Overview
authors
BAENA GRACIA, VERONICA
CERVIÑO FERNANDEZ, JULIO
event
9th Annual International Conference on Business: Accounting, Finance, Management & Marketing
event place
Athens
country
GRECIA
participation category
COMUNICACIÓN
web site
http://www.atiner.gr/abstracts/2011BUS-ABST.pdf
publication date
2011