Podcasting in Spain: A new business model or a reflection of traditional radio? Articles uri icon

publication date

  • June 2012

start page

  • 23

end page

  • 34


  • 1


  • 10

International Standard Serial Number (ISSN)

  • 1476-4504

Electronic International Standard Serial Number (EISSN)

  • 2040-1388


  • In recent years, the launch of new diffusion technologies has changed the transmission and reception paradigm of traditional media. The podcast has arisen as a new way of distributing on-demand radio material and other related audible content on the Internet. This article discusses the technology, consumption, copyright and new business models in relation to podcasting as a radio enterprise. The text specifically analyses Spanish public and private radio companies, in order to draw a picture of the relationship between podcasting and radio.


  • podcasting;radio enterprise;information and communication technologies;web 2.0;digital content;new business models