- July 2012
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- As part of their professional routine, Spanish journalists are gradually joining the ranks of active users of social networks like Twitter1. Following some on-the-fly strategy or just winging it, and fully putting into practice the idea that "one must be where the people are," they distribute information coming from their own media, viralize information from other users/media, editorialize as they go, sum up daily life or shoot the breeze about a variety of topics. This paper presents the results of an in-depth survey conducted among 50 Spanish journalists with active professional profiles on Twitter2. The aim of the survey was to find out how they are using this social media at work, how they feel about it and what their expectations are.
- journalism; social media; twitter; user generated content; participation; interactivity