Brand Loyalty and Heterogeneity in the Spanish Market of Non-Fine Laundry Detergent. In: Building Brand Loyalty: Issues and Perspectives Book Chapters uri icon

book title

  • Building Brand Loyalty: Issues and Perspectives

country

  • INDIA

publication date

  • January 2009

start page

  • 99

end page

  • 116

isbn

  • 9788131422106