Development of digital satellite pay TV in Spain (2004-2008) Articles uri icon

publication date

  • October 2009

start page

  • 209

end page

  • 233

issue

  • 3

volume

  • 3

International Standard Serial Number (ISSN)

  • 0874-8810

Electronic International Standard Serial Number (EISSN)

  • 1646-5954

abstract

  • This article discusses the evolution during the period of 2004-2008 of Digital +, the only operator of satellite pay TV on the Spanish market at the moment. It describes the configuration of the offer and economic performance of the platform and its strengths and weaknesses as an operator. As an introduction, the article draws a broad outline of the evolution of pay TV in the U.S., Latin America and the EU, presents the main trends observed and describes the market situation in Spain.