Brand Loyalty and Heterogeneity in the Spanish Market of Non-Fine Laundry Detergents. In: Building Brand Loyalty: Issues and Perspectives Book Chapters uri icon

book title

  • Building Brand Loyalty: Issues and Perspectives

edition

  • 1ª ed.

country

  • INDIA

publication date

  • January 2008

start page

  • 99

end page

  • 116