MARKETING SCIENCE Journal

Overview

abbreviation

MARKET SCI

publication venue for

Can Retail Sales Volatility be Curbed Through Marketing Actions? . 36:232-253. 2017
Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition. 33:621-640. 2014

International Standard Serial Number (ISSN)

0732-2399

Electronic International Standard Serial Number (EISSN)

1526-548X