publication venue for
- Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers. 35:336-358. 2018
- Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs. 33:780-796. 2016
- Generating global brand equity through corporate social responsibility to key stakeholders. 29:13-24. 2012