abbreviation
- INT J RES MARK
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Journal
Overview
publication venue for
- Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers. 35:336-358. 2018
- Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs. 33:780-796. 2016
- Generating global brand equity through corporate social responsibility to key stakeholders. 29:13-24. 2012
International Standard Serial Number (ISSN)
- 0167-8116
Electronic International Standard Serial Number (EISSN)
- 1873-8001