abbreviation
- MARKET LETT
MARKETING LETTERS
Journal
Overview
publication venue for
- When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness. 30:275-291. 2019
- Platforms: a multiplicity of research opportunities. 26:141-152. 2015
- Regulatory fit effects for injunctive versus descriptive social norms: evidence from the promotion of sustainable products. 24:191-203. 2013
International Standard Serial Number (ISSN)
- 0923-0645
Electronic International Standard Serial Number (EISSN)
- 1573-059X