Audiovisual prominence and discoverability in Europe: Stakeholders' alliances under construction Articles uri icon

publication date

  • June 2024

International Standard Serial Number (ISSN)

  • 1354-8565

Electronic International Standard Serial Number (EISSN)

  • 1748-7382

abstract

  • This paper seeks to shed light on the EU regulation and policy for prominence and discoverability of EU works and of services of general interest from the point of view of main European audiovisual agents as represented by corresponding organisations. Their positions are characterised following a stakeholder analysis and in relation to the advocacy coalition framework. The study draws on evidence from statements and positions, policy documents, reports and other secondary source materials, as well as findings from interviews. After a brief conceptual introduction and a legal and policy review, an explanation of the analytical framework used follows, together with a structured analysis of stakeholders¿ views regarding the content, implementation and impact of EU regulation and policy for prominence and discoverability of EU works and of services of general interest. Conclusions revolve around the existence, or not, of advocacy coalitions, emerging key policy issues, and challenges to be met.

subjects

  • Information Science

keywords

  • european union; audiovisual media services directive; video on demand; advocacy coalitions; cultural diversity