Strategic use of social media influencer marketing Working Papers uri icon

authors

  • FOERSTER, MANUEL
  • HELLMANN, TIM
  • VEGA REDONDO, FERNANDO

publication date

  • 2024

series title

  • Working paper. Economics

series number

  • 24-06

subjects

  • Economics

keywords

  • strategic product marketing; social media influencer; innovation; social networks; bertrand competition.