Tailoring business internationalization support by means of analytics Articles uri icon

authors

  • NUÑEZ VARO, JOAQUIN MARIA

publication date

  • February 2021

start page

  • 1

end page

  • 9

issue

  • 1

volume

  • 3

International Standard Serial Number (ISSN)

  • 2659-9805

abstract

  • At ICEX, evaluations and analytics have enabled us to develop a system capable of revealing with great precision any company¿s needs as well as its evolution in competitiveness, creation of added value and employment. The system can actually prescribe the best support to be offered according to the company¿s capabilities, international history and the effectiveness of the support in overcoming the market barriers for that particular company. And this is just the beginning.

keywords

  • analytics; artificial intelligence; business internationalisation; evaluation of public policies; public support for business internationalisation; recommender systems