E-commerce in Spain: Determining factors and the importance of the e-trust Articles uri icon

publication date

  • February 2022

start page

  • 102280-1

end page

  • 102280-10

issue

  • 1

volume

  • 46

International Standard Serial Number (ISSN)

  • 0308-5961

Electronic International Standard Serial Number (EISSN)

  • 1879-3258

abstract

  • This paper identifies and estimates the determinants for participating in e-commerce and developing e-trust, as well as the importance of e-trust for e-commerce in Spain. For its analysis, a national survey from 2014 to 2019 is used and the logit model is implemented. It is concluded that the e-trust is a determining factor in e-commerce, and the improvement of equality education helps the growth of online commerce and e-trust. In turn, e-trust encourages the use of all digital resources.

subjects

  • Law

keywords

  • consumers; e-commerce; e-trust; internet; logit