Comunicación de bibliotecas universitarias en Twitter ante la Covid-19 = Twitter Communication of University Libraries in the Face of Covid-19 Articles uri icon

publication date

  • December 2020


  • 6


  • 29

International Standard Serial Number (ISSN)

  • 1386-6710

Electronic International Standard Serial Number (EISSN)

  • 1699-2407


  • Libraries have had to reorient their activities and services due to the closure of their physical facilities during the Covid-
    19 crisis. In the framework of higher education, educational institutions have transferred their teaching and research
    to the online environment. University libraries have always been an essential element in the development of teaching
    and educational activities, and their role has been crucial during the confinement period. This research aims to analyze
    how Spanish university libraries have communicated this new way of providing their services through Twitter during the
    first weeks of the state of alarm. A total of 11,867 tweets and retweets from 56 libraries were analyzed based on an ad
    hoc thematic categorization. The conclusions highlight the role of libraries in the face of the health emergency and the
    transformation and publicity of this new way of working, as well as their role as an important information point to keep
    up to date with the current situation of the pandemic.


  • bibliotecas universitarias; covid-19; coronavirus; pandemias; comunicación; comunicación corporativa; comunicación organizacional; medios sociales; redes sociales; twitter; academic libraries; covid-19; coronavirus; pandemics; communication; corporate communication; organizational com-munication; social media; social networks; twitter