Sexuality and the social construction of sex are established as disciplinary and biopolitical devices that are necessary political techniques for the government of the masses. Entering the domain of sexualities as a device allows us to understand them as a field where disciplinary power and biopolitics are intertwined in a strategy of control that is simultaneously individualizing and massifying. In this study, we aimed to understand the self-naming practices in relationship/dating applications in order to outline a classification of the domain of gay men, alternative modalities of sexuality, and desire in Brazil. A preliminary study for the Brazilian scenario was conducted in the form of a cartography, constructed as affections are manifested. The research corpus was cartographed using Scruff and using the software Voyant Tools. In the virtual world, subjects create a spectrum, a performance that is anchored in desire. Secrecy still seems to be a strategy for many people to live their desire. Subjects who seek to relativize their sexual practices using deviant terms are guided by the social construction of a coherence between sex, gender and conduct/desire/affection that produces overlaps according to the logic of the subject in their negotiation with society.