- COMMUNICATIONS OF THE ACM Journal
- January 2021
Digital Object Identifier (DOI)
International Standard Serial Number (ISSN)
Electronic International Standard Serial Number (EISSN)
- Citizens Worldwide have demonstrated serious concerns regarding the management of personal information by online services. For instance, the 2015 Eurobarometer about data protection13 reveals that: 63% of citizens within the Eurpean Union (EU) do not trust online businesses, more than half do not like providing personal information in return for free services, and 53% do not like that Internet companies use their personal information in tailored advertising.
- advertising data processing; sensitive data; data analysis; facebook