Does Facebook use sensitive data for advertising purposes? Articles uri icon

publication date

  • January 2021

start page

  • 62

end page

  • 69

issue

  • 1

volume

  • 64

International Standard Serial Number (ISSN)

  • 0001-0782

Electronic International Standard Serial Number (EISSN)

  • 1557-7317

abstract

  • Citizens Worldwide have demonstrated serious concerns regarding the management of personal information by online services. For instance, the 2015 Eurobarometer about data protection13 reveals that: 63% of citizens within the Eurpean Union (EU) do not trust online businesses, more than half do not like providing personal information in return for free services, and 53% do not like that Internet companies use their personal information in tailored advertising.

keywords

  • advertising data processing; sensitive data; data analysis; facebook