- March 2019
International Standard Serial Number (ISSN)
- Alliances have often been used as an important tool to support corporate strategic objectives, specially when companies faced difficulties in entering new businesses, or when they need to improve their customer service. Nevertheless, more than half of alliances fail, and this is a serious management issue. This study analyzes alliance practices in a sample of companies that belong to the Spanish Food & Beverage (F&B) industry, comparing their alliance practices with those developed by a group of companies considered as 'Best in Class' in partnerships management. This 'excellent group' has worked out a set of 'alliance key success factors' to improve the success rate in their relationships. The study has been conducted in two different periods, 2009 and 2017, to check if within the Spanish F&B there is a trend to adopt some alliance success practices.
- industry analysis; globalization; alliances; sustainability; vegetables; success factors