- June 2020
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- A recent firm step in order to impose a quota for the catalogues of on-demand audiovisual service providers has been given by the EU countries through the reformulation of the Audiovisual Media Services Directive in 2018. This paper aims to analyse the potential implications of this change, in relation to the way the promotion of European works has been implemented so far, since some comments can be made in light of this reformulation. It will be argued that more interesting than the obligation to comply with a quota, defined by the geographical origin of audiovisual works, is the idea of making platforms part of every national audiovisual production and financing system via direct or indirect financial contributions. It is concluded that the latter can offer a wider room for manoeuvre to better help focus public policy decisions when there is political will, as the French and German cases prove.
- cultural diversity; audiovisual policy; vod; quota; netflix; diversidad cultural; política audiovisual; vbd