Mood as a moderator of social norm's influence. In: Creating Marketing Magic and Innovative Future: Marketing Trends Book Chapters uri icon

book title

  • Creating Marketing Magic and Innovative Future: Marketing Trends

authors

  • MELNYK, VOLODYMYR
  • VAN HERPER, ERIKA
  • Fischer, Arnout
  • TRIJP, HANS C. M. VAN

publication date

  • November 2017

start page

  • 577

end page

  • 579

isbn

  • 978-3-319-45595-2

subjects

  • Business
  • Economics