Editor's Note. Towards an intelligent society: advances in marketing and neuroscience Articles uri icon

authors

  • MOCHÓN MORCILLO, FRANCISCO
  • BALDOMINOS GOMEZ, ALEJANDRO

publication date

  • September 2019

start page

  • 4

end page

  • 5

issue

  • 6

volume

  • 5

International Standard Serial Number (ISSN)

  • 1989-1660

abstract

  • This Special Issue focuses in cases that explore the relationship between Artificial Intelligence and marketing, as well as neuroscience. AI can be combined with specific neuroscience techniques to achieve a more successful and profitable neuromarketing. For this Special Issue, we have found that descriptions of successful use cases are highly valuable to help researchers identify fields where novel applications of AI can enhance the outcome of digital marketing and neuroscience.

keywords

  • editors note