The current research investigates a cooperative program between government and private educational institutions to help small traders and enterprisers to resurge after experiencing a business failure. The successful resurgence of small traders and enterprisers refers to the following: coping with hardships, enhancing competence and initiating reemployment or a new business. The process can be effectively formalized through the cooperation between a government and private educational institutions. Resurgence process can be further strengthened though the establishment and development of communities for the small traders and enterprisers. Thus, the "cooperative resurgence" discussed in this paper refers to both (1) the cooperation between the government and private institutions and (2) the cooperation among the small traders and enterprisers who have experienced business failure.This paper explorers the behavioral theories related to intervention and community consciousness, and suggests valuable policy implications derived from case studies and qualitative research. We lay out how such community-based cooperative resurgence can effectively solve the economic, psychological, and social problems faced by small traders and enterprisers who have experienced business failure.As a result, numerous invisible assets and resources can be gained in the community, which can be particularly helpful during the early stage of resurgence process. Then, we briefly introduce the "Hope Return Package" government program and discuss the result of the qualitative research conducted on the small traders and enterprisers who have participated in this program. In the policy recommendations, we refer to those who are in the prospect of experiencing or have already experienced business failure as customers, and offer suggestions for customer-oriented policies through cooperation between the government and private educational institutions.
cooperative resurgence; community consciousness; small trader and enterpriser; hope return package; resurgence education; customer satisfaction