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It is expected that by the year 2020, video services will account for more than 70 percent of mobile traffic. It is worth noting that broadcasting is a mechanism that efficiently delivers the same content to many users, not only focusing on venue casting, but also distributing many other media such as software updates and breaking news. Although broadcasting services are available in LTE and LTE-A networks, new improvements are needed in some areas to handle the demands expected in the near future. In this article we review the actual situation and some of the techniques that will make the broadcast service more dynamic and scalable, meeting the demands of its evolution toward the next generation.