Capabilities generation mechanisms in alliances: Case based analysis Articles uri icon

publication date

  • July 2014

start page

  • 51

end page

  • 57

volume

  • 53

International Standard Serial Number (ISSN)

  • 1132-175X

abstract

  • Alliances are nowadays a key pillar for company's strategy, allowing them to create strategic advantages over competitors. This study aims to identify mechanisms used by three large multinational companies (Cisco, Philips and Eli Lilly) - leaders in their respective large industries- to develop their alliance capabilities as a key competitive tool. Alliance capability development allows them to get successfully involved in a higher number of alliances and it is being used by these companies to become more agile and competitive in the market. This study attempts to infer a set of "Best Practices" on alliance management based on these three company practices.

keywords

  • alliances; alliances capabilities development; alliances cases; alliances mechanisms