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One of the factors influencing the current crisis affecting journalism as an industry and as a profession is the movement away from a defense of social interests. The fourth power has ceased to exercise its role as a defender of social interests, a mission entrusted to it for centuries by society, and has become a system where obtaining benefits takes precedence over a commitment to public welfare. The authors propose several initiatives to be taken into consideration, especially in the case of professionals, to convert journalism, once again, into a social service. Tis is what society wants and needs.