The Limits of Reflected Glory: Effects of Product Name Similarity in the U.S. Network TV Programs Conference Contributions uri icon

event

  • 74th Annual meeting of the Academy of Management

event place

  • Philadelphia

country

  • ESTADOS UNIDOS DE AMERICA

participation category

  • CONFERENCIA

main title

  • Academy of management Proceedings

publication date

  • 2014

isbn

  • 0065-0668

series title / series number

  • Meeting abstract Supplement