Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society Articles uri icon

authors

  • CASTELLO MOLINA, MARIA ITZIAR
  • Morsing, Mette
  • SCHULTZ, FRIEDERIKE

publication date

  • December 2013

start page

  • 683

end page

  • 694

issue

  • 4

volume

  • 118

International Standard Serial Number (ISSN)

  • 0167-4544

Electronic International Standard Serial Number (EISSN)

  • 1573-0697

abstract

  • This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of "communicative legitimacy." Finally, we present this special issue and develop some questions for future research.

keywords

  • communication; csr; legitimacy; network society; communicative view