Operational Challenges and ST's Proposed Solutions to Improve Collaboration between IP and R&D in Innovation Processes Articles uri icon

authors

  • CESARONI, FABRIZIO
  • PICCALUGA, ANDREA

publication date

  • May 2013

start page

  • 143

end page

  • 156

issue

  • 4

volume

  • 55

International Standard Serial Number (ISSN)

  • 0008-1256

Electronic International Standard Serial Number (EISSN)

  • 2162-8564

abstract

  • The implementation of a change in IP strategy represents a challenging task for firms, because organizational resources and capabilities (procedures, routines, and know-how) that are required in the new strategic context may be lacking. This article examines the operational solutions adopted by the semiconductor manufacturer STMicroelectronics to successfully accomplish an IP strategy shift It shows how the implementation of the new strategic approach required a stricter cross-functional integration between IP and R&D through the arrangement of cross-functional teams, the development of proper IP management procedures, and the diffusion of an IP culture throughout the organization.