New Product Development within Brand Community: The Analysis of Motivation Conference Contributions uri icon

authors

  • ADAMO, GIUSEPPE EMANUELE
  • GASTON BRETON, CHARLOTTE

event

  • 41th EMAC Conference: Marketing to Citizens, Going Beyond Customer and Consumer

event place

  • LISBOA

country

  • PORTUGAL

participation category

  • PÓSTER

main title

  • 41th EMAC Conference Marketing to Citizens Going beyond Customers and Consumers ISCTE Business School Lisbon 22-25 May 2012 Conference Proceedings

publication date

  • 2012

start page

  • 458

isbn

  • 978-989-732-004-0