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The switch to digital terrestrial television (DTT) is now a global trend. In Latin America, where the terrestrial platform has a dominant role, the introduction of DTT raises important questions for economic and industrial development, as well as for pluralism. This article focuses on the earliest experiences (Brazil, Mexico and Argentina) and those of the main newcomers (Chile, Colombia and Uruguay). The aim is to outline the various political decision processes behind communication policies, analysing similarities and differences, in order to identify lessons and conclusions about the future of television in the region.