Foreign Entry and Survival in a Knowledge-Intensive Market: Emerging Economy Countries' International Linkages, Technology Competences, and Experience Articles uri icon

authors

  • GIARRATANA, MARCO
  • TORRISI, SALVATORE

publication date

  • March 2010

start page

  • 85

end page

  • 104

issue

  • 1

volume

  • 4

International Standard Serial Number (ISSN)

  • 1932-4391

Electronic International Standard Serial Number (EISSN)

  • 1932-443X

abstract

  • This article examines the entry into and survival in the U.S. software market by a sample of firms based in India, Ireland, and Israel, with a focus on the pre-entry technological capabilities, international
    linkages, and home-based experience of these firms as determinants.
    Using a novel measure of foreign activity, namely, the registration of
    software trademarks in the United States, this study applies the date of
    the first trademark application filed with the U.S. Patent and
    Trademark Office as a proxy for a firm's U.S. entry. Trademark renewals
    and new trademark applications trace the sample firms' survival. The
    analysis shows that international linkages have a positive relationship
    with entry and survival, whereas firm technological capabilities and age
    are not associated with entry, though technological capabilities affect
    the likelihood of survival.