- March 2010
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This article examines the entry into and survival in the U.S. software market by a sample of firms based in India, Ireland, and Israel, with a focus on the pre-entry technological capabilities, international
linkages, and home-based experience of these firms as determinants.
Using a novel measure of foreign activity, namely, the registration of
software trademarks in the United States, this study applies the date of
the first trademark application filed with the U.S. Patent and
Trademark Office as a proxy for a firm's U.S. entry. Trademark renewals
and new trademark applications trace the sample firms' survival. The
analysis shows that international linkages have a positive relationship
with entry and survival, whereas firm technological capabilities and age
are not associated with entry, though technological capabilities affect
the likelihood of survival.