Voluntary Agreements to improve Environmental Quality: Symbolic and Substantive Cooperation Articles
Overview
published in
- STRATEGIC MANAGEMENT JOURNAL Journal
publication date
- June 2010
start page
- 575
end page
- 601
issue
- 6
volume
- 31
Digital Object Identifier (DOI)
International Standard Serial Number (ISSN)
- 0143-2095
Electronic International Standard Serial Number (EISSN)
- 1097-0266
abstract
-
Within the context of environmental voluntary agreements (VAs), this paper analyzes the determinants of the degree of participation by firms in collective corporate political strategies that aim to shape
government policy. We demonstrate that substantive cooperative
strategies are more likely to be pursued by firms that enter a VA close
to its initiation, while symbolic cooperation is more likely behavior by
late joiners. We show that late joiners and early joiners within VAs
adopt different cooperative strategies because they face different
institutional pressures. Our analysis is based on the strategies of
firms participating in the Climate Challenge program (1995&-2000)
established by the U.S. Department of Energy and representatives of the
national electric utilities to reduce greenhouse gas emissions. Our
results show that early joiners were subjected to higher levels of
political pressure at the state level and were more dependent on local
and federal regulatory agencies than late joiners were. Early joiners
were also better connected to the trade association and more visible.
Late joiners had undertaken significantly less investment in
environmental improvements than early joiners. Our paper also
illustrates the difficulty involved in using VAs to try to induce
improved environmental outcomes when there are no sanctioning
mechanisms. Although early entrants reduced their emissions more than
nonparticipants, our results show no significant difference overall
between participants and nonparticipants in the reduction of their
emissions.