authors
- BORRAJO MILLAN, FERNANDO
- BUENO HERNANDEZ, YOLANDA
- DE PABLO LOPEZ, ISIDRO
- SANTOS URDA, BEGOÑA
- FERNANDEZ REBOLLO, FERNANDO
- GARCIA POLO, FRANCISCO JAVIER
- SAGREDO OLIVENZA, ISMAEL
SIMBA: A Simulator for Business Education and Research
Articles
Overview
published in
- DECISION SUPPORT SYSTEMS Journal
publication date
- March 2010
start page
- 498
end page
- 506
issue
- 3
volume
- 48
Digital Object Identifier (DOI)
International Standard Serial Number (ISSN)
- 0167-9236
abstract
- Business simulators are used for decision-making since different scenarios can be evaluated without risk. They are also used in business management education. The main goal of this paper is to introduce SIMBA (SIMulator for Business Administration), a new simulator that serves as a web-based platform for business education, permitting both classroom and distance education. This paper also adds a research aspect in business intelligence because SIMBA can be used as a fieldwork tool for the development and evaluation of intelligent agents. The simulator creates a more complex competitive environment in which intelligent agents play the role of business decision makers.