SIMBA: A Simulator for Business Education and Research Articles uri icon

authors

  • BORRAJO MILLAN, FERNANDO
  • BUENO HERNANDEZ, YOLANDA
  • DE PABLO LOPEZ, ISIDRO
  • SANTOS URDA, BEGO√ĎA
  • FERNANDEZ REBOLLO, FERNANDO
  • GARCIA POLO, FRANCISCO JAVIER
  • SAGREDO OLIVENZA, ISMAEL

publication date

  • March 2010

start page

  • 498

end page

  • 506

issue

  • 3

volume

  • 48

International Standard Serial Number (ISSN)

  • 0167-9236

abstract

  • Business simulators are used for decision-making since different scenarios can be evaluated without risk. They are also used in business management education. The main goal of this paper is to introduce SIMBA (SIMulator for Business Administration), a new simulator that serves as a web-based platform for business education, permitting both classroom and distance education. This paper also adds a research aspect in business intelligence because SIMBA can be used as a fieldwork tool for the development and evaluation of intelligent agents. The simulator creates a more complex competitive environment in which intelligent agents play the role of business decision makers.